Sherri Levy
Head of Production/Executive Producer
Agency: adam&eveNYC
Head of Production/Producer: Sherri Levy
Production Company: Helo
Director: Casey Neistat
Milwaukee’s Northridge Mall had been an abandoned building since 2003, but thanks to a team effort from HELO, Adam&Eve, Samsung and YouTube personality Casey Neistat, the abandoned space was turned into a winter wonderland for the kids of the Boys and Girls Clubs of Greater Milwaukee. We welcomed 100 children who were able to explore the set that included a gingerbread house, ice skating rink, a sledding hill and snowboarders performing tricks down an escalator. The goal was to have kids document the magical experience on their new Samsung Galaxy Note8 phones, with the help of Casey and 17 other Youtube Creators. Casey’s video was incredibly successful garnering over 10 million Youtube hits, 30+million media impressions, 100+million social impressions, and, best of all, an incredible experience the kids will never forget
Case Study
Helo Case Study
Casey Neistat Video (over 10MM views)