Sherri is an accomplished Production Lead and Executive Producer with 20+ years experience producing brand-defining, award-winning broadcast, digital, experiential and interactive content. She’s been a driving force behind many successful and highly awarded brand campaigns, earning a reputation for her fierce dedication to pushing creative boundaries and delivering excellence in every project she works on.
Sherri honed her skills producing for big agencies on global brands, eventually breaking out on her own and freelancing for agencies including Modernista!, CP+B, Barton F. Graf and GS&P on brands including Cadillac, Hummer, Kayak.com and Coca-Cola. She went on to join Hudson Rouge as their first Head of Integrated Production, building up the department from scratch and leading a team that produced award winning work at every major industry show - including Cannes Lions, Clios, One Show, AICP, Webby's and Effie's. From there Sherri freelanced at several start-up agencies and brands including Joan Creative, Adam&EveDDB and Orchard, where she built up and ran their production departments while producing highly visible and award winning work. Whether bringing her knowledge and experience to a small shop, mentoring producers to reach their full potential or producing first-to-market ideas, Sherri is equally passionate and determined.
Beyond her professional achievements, Sherri is committed to ethical and socially responsible advertising practices. She believes in the power of advertising to influence positive change and consistently seeks opportunities to align her work with causes that matter.
Client list includes: VW | Shutterfly | The Farmer’s Dog | Nissan | Disney+ | American Express | Coke | Samsung | Lincoln | HP | Jim Beam | Activision | adidas | Target | Dashlane | Danone | McDonald's | IBM | Cadillac | Hummer | Kia | Netflix | Burger King | Vitamin Water | Met Life | Kayak | Xerox | Dish Network | Optimum | Virgin Mobile | 7UP | Dr Pepper | Accenture
Areas of expertise include:
- Integrated Production Dept. Management
- Global Production
- Complex Multi-Platform Productions
- Production Operations
- Mentorship
- Production strategy
- Talent Contracts & Usage, including AICP & SAG/ACTRA guidelines
- Client Relationship Management
- Celebrity partnerships
- Automotive
Major industry awards include: 7 Cannes Lions and 15 short lists | Emmy nomination | 19 AICP’s | 8 One Show Pencils | 4 D&AD, 4 Clios | 4 Webbys
When she’s not working you can usually find Sherri on a yoga retreat in a foreign country, or walking around the West Village with her beloved Sato, Bobby.
EXPERIENCE:
May 2021 - Present : Freelance EP
Quality Experience, Johannes, Leonardo, Joan Creative, Erich & Kallman, Chiat/Nissan United, Mother, The Farmer’s Dog.
August 2019 - April 2021 Lightning Orchard: Head of Production (contract)
April 2018 - July 2019 : Freelance EP
Agencies/Brands : Erich & Kallman, Endeavor Global Marketing, R/GA, We Are Unlimited, Blink Health
January 2017 - March 2018 Adam & Eve NYC: Head of Production (contract)
June 2016 - January 2017 Joan: Head of Production (contract)
June 2012 - March 2016 Hudson Rouge: SVP, Director of Content Production
2001 - 2012 : Freelance Senior Producer
Agencies: CP+B, BFG, Modernista!, Strawberry Frog, Toy, David&Goliath, BBDO, Goodby, Saatchi France, Element 79, Publicis, etc.
Member of The Television Academy of Arts and Sciences since 2017.