Brand: The Farmer’s Dog (in-house)
Executive Producer: Sherri Levy
Production Company: Sanctuary Content
Director: Goh Iromoto
In October ‘22 I joined the team at The Farmer’s Dog to produce their 2023 Brand Campaign ‘Forever’. As a dog lover, I had a lot of heart for this project and signed on the moment I read the script. We wanted our film to be heartfelt, beautiful, powerful and cinematic so we were very strategic in choosing our collaborators across Production, Post and Music Supervision to help bring our vision to life.
When the key stakeholders at TFD saw what we had created they loved it so much they bought :60 of National air time on Super Bowl LVII. When the public saw what we had created they loved it so much they voted us Number 1 in the USA Today Ad Meter! Our spot showed up at the top of many ‘Best of’ Super Bowl lists and got tons of press attention. In August of ‘23 we found out our spot was nominated for an Emmy in the ‘Oustanding Commercial’ category! It was a true team effort and one of the most rewarding projects I’ve had the pleasure of working on.
‘Forever’ :60 (SB)
‘Forever’ Extended cut
Press Links Include:
USA Today Ad Meter- The Farmer's Dog's emotional Super Bowl commercial earns USA TODAY Ad Meter title
Ad Age- FARMER’S DOG TAKES TOP SLOT IN USA TODAY’S SUPER BOWL AD METER
Adweek- Pet Food Brand The Farmer's Dog Wins Best Super Bowl Ad
Today Show- Top 3 Ads of the Super Bowl
The Drum- The science behind The Farmer’s Dog’s Super Bowl win
Muse by Clio- Best spots SB 2023
People Magazine- The Farmer's Dog Creates 'Special' Super Bowl Ad to Show How Pups 'Make Our Lives Better'
Variety- Farmer’s Dog Sniffs Out New Opportunity With Super Bowl Commercial
Rolling Stone- Best ads of the Super Bowl
Fast Company- The5 Best Super Bowl ads of 2023
Crains- The Farmer's Dog takes top slot in Super Bowl ad rankings
CNN- Best Super Bowl ads
NPR - Best Ads of SB 2023