Sherri Levy

Agency: Hudson Rouge
Director of Content Production/Producer: Sherri Levy
Production Company: Radical Media
Director: Chris Milk

‘Hello, Again’ reintroduced The Lincoln Motor Company to a young, progressive audience that might have old perceptions of the brand. To kick off the yearlong program, Lincoln partnered with award-winning musician Beck in a special live performance re-imagining David Bowie’s “Sound and Vision.” The renowned musical visionary led close to 170 musicians through an 8-minute version of the classic song for a group of 300 invited guests at Los Angeles’ 20th Century FOX Studios,

Artistic director Chris Milk captured this unique performance with 360 audio and video to reinvent the concert concept into a groundbreaking, first-of-it’s kind immersive, interactive digital experience for the online audience so the viewer experienced the concert as if they were there. The results were extraordinary. Not only did Lincoln garner more than 290mm media impressions, but Hudson Rouge won numerous prestigious advertising awards, proving this ambitious endeavor was well worth it for all involved.

AWARDS:

Cannes: GOLD Cyber Lion – Websites & Microsites
Cannes: GOLD Cyber Lion – Best Sound Design
Cannes: BRONZE Cyber Lion – User Experience
AICP: Best Use of Music
Webby Award: Best Use of Video
Webby Award: Best Automotive Campaign
The FWA: Site Of The Month
The FWA: Site Of The Day
Clio: Bronze – Branded Entertainment & Content
One Show Interactive Bronze-Music Video
One Show Interactive Silver-User Experience
One Show Interactive: Siver-Durable Goods

Press links include:

• Spin-Watch Beck Expand David Bowie's 'Sound and Vision' to Nine Glorious Minutes

• Billboard-Beck Performs Bowie Classic With 167 Piece Ensemble for Lincoln Project

• Wired- New, Electric Blue: Bowie’s “Sound and Vision” Reinvented by Beck

• LA Times-Watch Beck Expand David Bowie's 'Sound and Vision' to Nine Glorious Minutes

• Rolling Stone-Beck's Bowie Remake Comes to Life

• Gizmodo-This Song will blow your mind today

• Yahoo! Music-Beck Remakes Bowie's 'Sound and Vision' With 'No Limitations'